Terms of service

Terms of Service

Last updated: 20 September 2026

Welcome to Letter to Little.

These Terms of Service (“Terms”) apply when you access or use our website, create an account, purchase products from us, participate in promotions or rewards, or otherwise use services provided through our online store.

The terms “Letter to Little”, “we”, “us” and “our” refer to Letter to Little.

By using our website or placing an order with us, you agree to these Terms together with any policies referred to below, including our Privacy Policy, Shipping & Delivery Policy and Returns & Refunds Policy.

Nothing in these Terms is intended to exclude, restrict or modify any rights or remedies that cannot lawfully be excluded, including rights available under the Australian Consumer Law.

1. Our Online Store

Our online store is operated by Letter to Little and is powered by Shopify.

Shopify provides the ecommerce platform that enables us to offer our products and services to you. Purchases made through our store are transactions directly between you and Letter to Little.

You must provide accurate, current and complete information when placing an order or creating an account.

You are responsible for activity carried out through your customer account and for maintaining access to the email address associated with that account.

2. Products

We take reasonable care to describe and display our products accurately, including colours, fabrics, features, sizing and artwork.

However, colours may appear differently depending on your screen, device or display settings.

Many Letter to Little garments feature printed artwork. Because garments are cut from printed fabric, the placement of individual illustrations and elements may vary naturally from piece to piece. This variation is part of the nature of the product and is not, by itself, considered a fault.

This does not affect any rights you may have if a product does not meet an applicable consumer guarantee.

We may update, discontinue or limit the availability of products from time to time.

3. Prices and GST

Unless otherwise stated, prices displayed for Australian customers are in Australian dollars and include GST where applicable.

Shipping charges and any other applicable charges will be shown separately at checkout.

For international orders, prices may be displayed in another currency where supported by our store. Currency conversion, local taxes, customs duties or import charges may apply depending on the destination and the shipping service selected.

Where taxes or duties are collected at checkout, they will be shown before the order is placed.

4. Orders and Order Acceptance

Submitting an order constitutes an offer to purchase the products in your order.

We may decline, cancel or amend an order before fulfilment where there is a legitimate reason to do so, including where:

• a product is unavailable or there is an inventory error;
• there is an obvious pricing, promotion or product information error;
• we are unable to process or verify payment;
• we reasonably suspect fraudulent or unauthorised activity;
• shipping is unavailable to the nominated destination; or
• we are otherwise unable to fulfil the order.

Where possible, we will contact you if there is an issue with your order.

If we cancel an order or an item that has already been paid for, we will refund the applicable amount using an appropriate payment method.

Once an order has entered processing or fulfilment, we may not be able to accommodate cancellation or amendment requests.

5. Pricing Errors

We take reasonable care to ensure that prices displayed on our website are accurate.

If an obvious pricing or promotional error occurs, we may contact you before fulfilling the affected order. Depending on the circumstances, we may offer you the opportunity to proceed at the correct price or cancel and refund the affected item.

Nothing in this section limits any rights available to you under applicable consumer law.

6. Payments

Payment must be successfully authorised before an order can be fulfilled.

Available payment methods are displayed at checkout and may change from time to time.

You confirm that you are authorised to use the payment method submitted with your order.

We may use Shopify and other payment service providers to process payments securely. We do not necessarily receive or retain your complete payment card details.

7. Shipping and Delivery

Our shipping arrangements, dispatch timeframes, available services, tracking information and applicable charges are set out in our Shipping & Delivery Policy.

Delivery timeframes are estimates and may be affected by carrier delays, customs processing, weather, peak periods or other circumstances outside our reasonable control.

Where there is a problem with delivery, please contact us so that we can assist.

Nothing in these Terms transfers responsibility in a way that limits any rights available under the Australian Consumer Law or other applicable consumer law.

8. Returns, Refunds and Consumer Guarantees

Our change-of-mind returns process and other return information are set out in our Returns & Refunds Policy.

Our change-of-mind policy is separate from your statutory consumer rights.

Goods sold in Australia come with consumer guarantees under the Australian Consumer Law. These rights cannot be excluded or taken away by our store policies or these Terms. Depending on the circumstances, remedies for a failure to meet a consumer guarantee may include repair, replacement, refund or compensation for reasonably foreseeable loss or damage.

For assistance with a faulty, damaged, incorrect or otherwise non-compliant product, please contact us in accordance with our Returns & Refunds Policy.

9. Promotions, Discount Codes and Bundles

From time to time, we may offer promotions, discount codes, bundle offers or other special pricing.

Each offer may be subject to eligibility requirements, purchase quantities, dates, product restrictions and discount-combination rules.

Current Letter to Little bundle offers may include The Ultimate Pyjama Bundle, The Ultimate Zip Romper Bundle and The Perfect Pair.

Where applicable:

• The Ultimate Pyjama Bundle and The Ultimate Zip Romper Bundle may apply together where the eligibility requirements for both offers are met.
• The Perfect Pair discount cannot be applied to the same items that receive an Ultimate Bundle discount.
• Where more than one discount may apply to the same products, the eligible discount or combination of discounts available through our store may be applied automatically.
• Removing or changing qualifying products from your cart may remove or change a bundle discount.

Unless expressly stated otherwise, promotional offers have no cash value and cannot be exchanged for cash.

We may change or end promotional offers prospectively, subject to applicable law. Any additional terms displayed with a particular promotion also form part of that offer.

10. The Little VIPs

The Little VIPs is Letter to Little’s customer rewards program.

Eligible members may earn points or receive rewards in accordance with the program rules made available through our website.

Points and rewards:

• are not cash and cannot be exchanged for cash;
• may only be used in accordance with the program rules;
• may be subject to redemption requirements, exclusions and discount-combination rules; and
• cannot be transferred between customers unless we expressly allow it.

We may reasonably update, suspend or discontinue aspects of The Little VIPs from time to time. Where a material change affects existing earned benefits, we will take reasonable steps to provide notice and deal fairly with benefits already earned, subject to applicable law.

We may cancel points or rewards obtained through fraud, misuse, duplicate accounts, returned or refunded purchases, or other conduct that breaches the program rules.

11. eGift Cards

Letter to Little eGift Cards may be used for eligible purchases through our online store in accordance with any conditions provided when the gift card is issued.

Purchased gift cards will have the minimum validity period required by Australian law. Most gift cards supplied in Australia must remain redeemable for at least three years unless a recognised exception applies.

eGift Cards:

• are not redeemable for cash except where required by law;
• must be kept secure by the recipient;
• may be used across more than one transaction where a balance remains, subject to the functionality of our store; and
• are not eligible for change-of-mind refunds simply because the purchaser no longer wishes to use them.

Where an order paid using an eGift Card is refunded, the refund may be returned to the original gift card or otherwise processed in accordance with Shopify’s available refund functionality and applicable law.

Nothing in this section limits statutory consumer rights.

12. Intellectual Property

Unless otherwise stated, the content of our website and brand materials, including our original artwork, hand-painted designs, prints, illustrations, photographs, video, written content, logos, product names, branding and website design, is owned by or licensed to Letter to Little.

These materials are protected by applicable intellectual property laws.

You may use our website for ordinary personal and non-commercial shopping purposes.

You must not, without our prior written permission:

• reproduce, copy, republish or commercially exploit our artwork or designs;
• create or sell products incorporating our artwork or prints;
• reproduce our photographs, videos or written content for commercial purposes;
• use our branding in a way that suggests an association, endorsement or relationship that does not exist; or
• otherwise infringe our intellectual property rights.

13. Acceptable Use

You must not use our website or services:

• for unlawful or fraudulent purposes;
• to interfere with the security or operation of the website;
• to upload or transmit malicious software;
• to impersonate another person;
• to misuse another person’s personal information;
• to infringe intellectual property rights; or
• in any way that materially disrupts our services or the experience of other users.

We may restrict access to the website or an account where reasonably necessary to protect our business, customers or systems, or where these Terms have been materially breached.

14. Third-Party Services and Links

Our website may use or link to services provided by third parties, including Shopify, payment providers, shipping providers, loyalty providers and other technology services.

Third-party services may be governed by their own terms and privacy policies.

Letter to Little is powered by Shopify. However, the sale of Letter to Little products is made directly between you and Letter to Little, not Shopify.

15. Privacy

We collect and handle personal information in accordance with our Privacy Policy.

Because our store is powered by Shopify, certain information may also be processed by Shopify and other service providers that support the operation of our store.

Please refer to our Privacy Policy for further information.

16. Payment Disputes and Chargebacks

If you believe there is an issue with a payment or order, we encourage you to contact us so that we can try to resolve the issue.

If a payment dispute or chargeback is raised, we may provide relevant information to the payment provider, bank or financial institution handling the dispute. This may include order details, payment records, tracking and delivery information, account information and relevant communications.

Nothing in this section prevents you from exercising any lawful rights available to you.

17. Reviews, Feedback and User Content

If you provide us with a product review, feedback, photograph or other content, you confirm that you have the right to provide that content and that it does not unlawfully infringe another person’s rights.

Where you submit content for publication or promotional use, you grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce and display that content for the purpose for which it was submitted, including operating and promoting Letter to Little.

We may remove user-submitted content where we reasonably believe it is unlawful, misleading, abusive, infringing or otherwise inappropriate.

18. Website Availability

We aim to keep our website available and accurate, but we do not guarantee that the website will always operate without interruption or technical error.

We may temporarily suspend or modify parts of the website for maintenance, security, updates or other operational reasons.

Nothing in this section limits any liability that cannot lawfully be excluded.

19. Liability

To the extent permitted by law, Letter to Little is not responsible for loss or damage caused solely by events outside our reasonable control or by misuse of our website or products contrary to supplied instructions.

However, nothing in these Terms excludes, restricts or modifies any consumer guarantee, liability, remedy or other right that cannot lawfully be excluded.

In particular, Australian consumer guarantees apply automatically and businesses cannot contract out of them. Consumers may also be entitled to compensation for reasonably foreseeable loss or damage arising from a failure to meet a consumer guarantee.

20. Changes to These Terms

We may update these Terms from time to time to reflect changes to our business, services, policies or legal obligations.

The current version will be published on this page with its most recent update date.

Where required by law, we will provide appropriate notice of material changes.

Changes will not operate retrospectively in a way that unlawfully removes rights that have already arisen.

21. Severability

If any provision of these Terms is determined to be unlawful, invalid or unenforceable, that provision will be read down or severed to the extent necessary, without affecting the remaining provisions.

22. Governing Law

These Terms are governed by the laws of Queensland, Australia, and applicable Commonwealth laws of Australia.

23. Contact

Questions about these Terms can be sent to:

Letter to Little
ABN: 76 803 023 069
Email: legal@lettertolittle.com.au